The primary concern of every blogger, marketer, and online retailer is to attract more visitors to the website. Doing what one can to boost traffic and gain a better SEPR within the preview of acceptable white hat techniques is a must. This is no small task. Millions of new websites are cropping up every day and already established websites, who have cornered most of the short-tail keywords, are investing more time and money to maintain their edge in SEPRs. This puts small businesses in a tough position, and the only way they can take on the big businesses and retails is by going specific.
Top SEO and eCommerce experts have been focusing on specific or Long Tail Keywords for some time now, and it makes perfect sense to do so google scraping api . The idea is to use keywords / key phrases that are more specific (i.e. targeting a definite group interested in the product or service being offered) and less competitive. This strategy has over the years produced positive results for a large number of small businesses.
Since its inception, the WordPress SEO plugin, out-of-the box, has always been quite effective at helping improve traffic to blogs and websites. Its effectiveness continues to grow today. Of course, this does not mean you cannot make working with WordPress SEO benefit you further. After all, the plugin was created by WordPress guru Joost de Valk, and it was designed to help users maximize their sites’ search engine optimization.
This particular plugin for WordPress SEO goes above and beyond to ensure all the aspects of optimization are handled. Just as importantly, the plugin insists you select a keyword on which to focus your content, and then it ensures you mention that keyword frequently throughout your article. Basically, it makes certain your piece of writing can and will be found by search engines on the web.
Because of the preview feature that is found in the WordPress SEO plugin, you can view a copy of your page or post as it would appear when displayed in the search engine results. Before your content goes live, you are able to tell how readers and the search engines will view your header. You will also know right away if your Meta tags and descriptions are not working the way you want them to work. The SEO plugin will perform double duty by moving you up in the rankings and by increasing the number of clicks you receive.
Although this WordPress plugin does a great job managing SEO, it is not perfect. It could benefit from a few minor improvements. Even so, it is still worth a consideration when you are deciding to enhance your website or blog so that you can move higher in the rankings and build a bigger audience. For instance, the plugins make you aware of settings’ requirements by prompting you to activate permalinks. The tool goes even further and routinely optimizes your site by including link features and Meta descriptions which are so favored by search giants like Google. These features include elements like XML Sitemaps.
AdSense, a hassle free, flexible way to earn revenue online, is an ad serving application run by Google. Owner of website gets paid for displaying the ads targeted by Google in their web pages or blog. A simple, free of cost and an efficient way to earn revenue from your website. Google is the provider of AdSense, making it reliable and trustworthy. As the ads are contextual, they will be relevant to the content in your web page thereby the visitors to your website will not be offended to see ads in your site pages or blog.
Placement is the fundamental and most important factor that will affect an ad’s performance, which is its click through rate or CTR. There is a simple logic behind this, a visitor cannot click on an ad that is not visible. For instance, many people ignore the ads on the top most part, the ads which almost look like a banner. Similarly, the ads placed at the bottom of the page go unnoticed most of the times. So are the ones on the sides of the content, looking like sky scrapers, from top to bottom.
The best placement for an ad using AdSense is, cleverly integrating the ads into the web pages as additional content or as a supplement to the actual content. AdSense generates ads that are closely related to the actual words in the content existing in the pages of your site. To get the most out of it, the ads have to be placed next to the words in the content. This is a case of simple common sense.
Considering that every web page of your website features a distinct topic, AdSense advertisements will also vary from page to page to match the distinctive topics in each page. So, it is advisable to place your ads in relevant spaces in the web page. This can be achieved to an extent by using small, square or rectangle slots.
In order to assist its users, Google has produced a heat map to assist the positioning of AdSense, this feature aids in the placement of ads. Even though it has provided this feature, it still advises the users to use their discretion, keeping in mind the visitors perspective too. For instance, in pages, where users are typically focused on reading an article, ads placed directly below the article tend to perform very well.
Multiple ad units help optimize the performance of AdSense by leveraging the large inventory of ads. You can place up to three ad units per web page. The best way to measure the effect of multiple ad units is to examine the overall impact on earnings. Certain tips to be kept in mind are – ensure that the ad unit with the best placement on a page is the ad unit that appears first in your HTML code. This will ensure that your prime ad slot is occupied by the ads that place highest in the auction and will generate the most revenue for you. With appropriate placement of ads, AdSense can highly increase your earnings.